Mazda Lamps Advertising Sign, Circa 1930s

Mazda Lamps Advertising Sign, Circa 1930s

This double-sided painted sheet metal advertising sign for Mazda Lamps features an illustration of a lady ballerina, a common motif in Mazda Lamps advertisements of the era. The text prominently displays "Mazda Lamps - The Nation's Light," followed by the British Thomason-Houston logo. Likely sourced from an electrical supplies shop that stocked Mazda light bulbs, this sign is a testament to the brand's historical prominence.

Mazda, a trademark registered by General Electric (GE) in 1909 for incandescent light bulbs, was utilized by GE and Westinghouse in the United States until 1945. Beyond the U.S., Mazda-branded light bulbs continued to be produced by various manufacturers for decades, including British Thomson-Houston in the United Kingdom, Toshiba in Japan, and GE's competitor Westinghouse. The name "Mazda" was chosen for its association with Ahura Mazda, the transcendental God of Zoroastrianism symbolizing the light of wisdom.

Measuring H: 60cm x W: 41cm, this sign is remarkably well-preserved, with vibrant colors still evident on both sides. While it bears the expected signs of wear characteristic of its age, including scratches, dents, and chips, these imperfections only serve to enhance its authenticity and charm.

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